I find this post so interesting! It is interesting to see how a sport has become so involved in our culture that it has taken over people’s preoccupation- the super bowl that is. Are we really concerned about what really matters? Are companies truly concerned about what really matters? I really think that people need to better invest their money and that it should not be all about the hype of a season that truly has no valuable significance. See what Ragan have to say about advertising and social media involvement for the SuperBowl.